The WB Television Network, known simply as The WB, was an American television network created in 1995. It originally broadcast the Buffy the Vampire Slayer series from 1997 to 2001, as well as all seasons of its spin-off Angel.
The WB had first begun to experience success with Buffy, which debuted with the highest Monday night ratings in the network's history, attracting not only new teenage viewers, but new advertisers as well. Inspired by Buffy's success, The WB intentionally shifted the focus of its programming, trying to capture what it perceived to be a heavily fragmented market, by focussing on the under-courted teen demographic.
Notably, the original WB show Dawson's Creek had been mentioned twice in the Buffyverse. In "Out of My Mind", Spike complains about the character Pacey while watching the series; in "Chosen", Buffy compares Angel's jealousy with the title character Dawson.
Buffy eventually moved to the rival network UPN in 2001, staying there until its final episode in 2003. Angel, however, continued on The WB until its series' finale in 2004. On January 26, 2006, The WB and UPN merged to form The CW network, resulting in the disappearance of the two original networks.
- ↑ A.J. Jacobs, ""Interview with a vampire chronicler: Joss Whedon". EW.com, April 25, 1997. Retrieved July 29, 2018.