| The subject of this article is of alternate canonicity.|
While created as part of licensed material, it is not part of the original Buffyverse, but its own developed story.
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Amarkax was a demon who thrived on vanity.
Amarkax had lived in painting and sculptures, but moved to social media during the digital age. Under the user name friendofthelonely, his victims received an image of him that made them cause death to themselves and others.
In 2019, Angel, guided by Lilith, sought the demon out in his hell dimension and discovered his real name, then used it to magically bound Amarkax. He expected the demon to free himself in a thousand years.