Let 'Em Eat Stake



“” was a 1-800-Collect sweepstakes produced by The WB, meant for fans to win a role on Buffy the Vampire Slayer. The commercial features Sarah Michelle Gellar in her title role, aired in 1997.

Commercial
During a lighting storm, Buffy is using a pay phone in front of a cemetery. She faces the camera and says: “Sometimes, 1-800-Collect…” — she pauses to look at rapidly moving shadows — “…can be a life saver.” Buffy immediately runs away, leaving the phone hanging. With scenes of episodes "Welcome to the Hellmouth", "The Harvest", and "When She Was Bad", the announcer explains that every 1-800-Collect call enters one in the “” sweepstakes, and advises the participants to watch and learn Buffy the Vampire Slayer trivia to win prizes, such as the chance of being staked in an episode of the series.

What appears to be a vampire then proceeds to make a call at the same pay phone, where Buffy is closely waiting while holding a stake. She says to the camera: “So… how do you like your stake?”